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| Logos are graphic designs that help to identify a company. Logos can be very simple, using only stylized text, or they can include several colors in a complicated graphic. Logos are designed so that people immediately think of the company when a logo is viewed. Some very recognizable logos include the Nike swoosh symbol, the Golden Arches of McDonald’s, and the Coca Cola logo. When having a logo designed for your business, it’s important that you make sure the logo fits in with the rest of your corporate identity. You want to use the same color scheme and fonts when possible to ensure consistency. You also want to make sure that your logo is not too similar to another company’s logo. You don’t want your customers to be confused by a logo that makes them think of another industry or company. |
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